Why do you need a logo?
- A professional looking logo builds trust
- Tells the world who you are
- Invites new customers to your brand
- Distinguishes you from the competition
- Makes you memorable and creates brand loyalty
- Can be used everywhere from uniforms, signage, merchandise and everything in between
Logo Design Services
A proper company logo gives you more than just name recognition it gives a visual cue to anyone that sees it. Skimping on your logo can hinder any future recognition for your customers and clients. That logo can be presented in many ways through business cards for your staff, envelopes for invoices and mailings, to stationary that not only tells but shows who you are. Give your company a face to go along with its name.
Logo Design Packages Include:
- Vector Logo .eps & pdf files
- Favicon, jpg and png files
- Black and White and Full Color Options
- Style Guide
Branding Glossary:
Branding
Company’s marketing material used to unify a marketing message. (logo, business cards, envelopes, magazine ads, website, etc.) (Corporate Identity)
CMYK
Stands for “Cyan, Magenta, Yellow and blacK.” Four ink colors that can mix together to create any color. Combination Logo: A logo design that combines an icon with the actual text of the company being represented by the logo.
Duotone
When two ink colors are used in the reproduction of an image.
Font
A set of type of one particular face and size. i.e. Helvetica, Times, Arial Glyph A letter or symbol that stands for something.
Icon:
A person or thing regarded as a representative symbol to represent your company.
Logo:
A symbol or other design adopted by an organization to identify its products or company.
Negative Space
The part of a drawing that is empty.
Pantone®
The industry-standard way to ensure that colors are reproduced in the expected way. They are pre-mixed in exact proportions of CMYK.
RGB
Stands for “Red, Green, Blue.” RGB is the color language used by computer monitors and digital cameras.Sans
Serif
Typefaces that do not have serifs, or small strokes that are at the end of the main strokes.
Script
A kind of typeface that mimics handwriting in any form.
Serif
A way to identify typefaces that have small strokes that are at the end of the main strokes that identify serif typefaces.
Style Guide
A document that sets out the ground rules to follow with a logo so that the business’ corporate identity system is adhered to.
Type
Printed characters or letters.
Vector
Images that are composed of line segments determined by mathematical formulas. Vector images can be resized to any size without loss of quality.
Tagline: (Slogan, Motto)
A catchphrase or slogan, especially as used in advertising.
Typography
The style and appearance of printed matter.
